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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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Customer satisfaction
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Beziehungsmarketing
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Menon, Kalyani
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Ranaweera, Chatura
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Zhenfeng, Ma
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth
Ranaweera, Chatura
;
Menon, Kalyani
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1598-1621
Persistent link: https://www.econbiz.de/10010201745
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Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
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3
Process and outcome interdependency in frontline service encounters
Zhenfeng, Ma
;
Dubé, Laurette
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 83-98
Persistent link: https://www.econbiz.de/10009161352
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