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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Corporate reputation
11
Firmenimage
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Consumer behaviour
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United Kingdom
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Brand image
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Customer satisfaction
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Großbritannien
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Marketing
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Retail trade
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Retailing
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Vertrauen
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Werbung
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Advertising
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Herkunftsbezeichnung
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Davies, Gary
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Bourke, Rita
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Roper, Stuart
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Walsh, Margaret
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Whelan, Susan
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European journal of marketing : EJM
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Journal of business research : JBR
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ECONIS (ZBW)
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Public sector corporate branding and customer orientation
Whelan, Susan
;
Davies, Gary
;
Walsh, Margaret
;
Bourke, Rita
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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2
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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