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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Business network
11
Unternehmensnetzwerk
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HB Economic Theory
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Lieferantenmanagement
6
Supplier relationship management
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Brand management
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Consumer behaviour
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Longitudinal analysis
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B2B
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Customer satisfaction
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Dienstleistungssektor
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Exit
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HF Commerce
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Informationsverbreitung
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Leek, Sheena
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Christodoulides, George
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Istanbulluoglu, Doga
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Szmigin, Isabelle
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
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2
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
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