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An expeditin of brand identification to evangelism with mediating effect of love and loyalty

Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84

paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … were evaluated within brand identification and brand evangelism. As a result of the analyses, it was determined that brand … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …

Persistent link: https://www.econbiz.de/10014439350

The tourist loyalty index : a new indicator for measuring tourist destination loyalty?

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of innovation & knowledge : JIK 4 (2019) 2, pp. 71-77

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Persistent link: https://www.econbiz.de/10012016746

Net promoter score, growth, and profitability of transportation companies

Korneta, Piotr - In: International journal of management and economics 54 (2018) 2, pp. 136-148

Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability....

Persistent link: https://www.econbiz.de/10012027122

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845

How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector

Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617

The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in the last years. This paper presents a model that...

Persistent link: https://www.econbiz.de/10012175766

Antecedents of loyalty intentions among young adult tourists : a survey

Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 55 (2019) 4, pp. 331-345

The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...

Persistent link: https://www.econbiz.de/10012198611

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Customer perceived value towards convenience stores in Malaysia : the influence on customer satisfaction, loyalty & retention

Animashaun, Abdulrauf; Tunkarimu, Tarila Iman; Omkar Dastane - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 4-27

Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a...

Persistent link: https://www.econbiz.de/10012116504

Impact of social, epistemic and conditional values on customer satisfaction and loyalty in automobile industry : a structural equation modelling

Hassan, Zubair - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 29-44

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...

Persistent link: https://www.econbiz.de/10012116813

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963

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