Objective – The number of hotels in both urban or in tourism areas has increased quite rapidly. The success and sustainability of hotel businesses is largely determined by their marketing strategy and the quality of services they provide to their customers. In choosing a hotel, customers...

Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...

Objective - The purpose of this study is to investigate which factors have a stronger influence on final purchase decisions from the perspective of the chemical market. The factors under consideration are customer satisfaction, commitment and cost fluctuations.Methodology/Technique - By...

This study is proposed to determine factors impacting Consumers’ Satisfaction and Repurchase Intention on the E-commerce Platform in Bangkok, Thailand. The objectives of this research also to determine the impact of consumers’ satisfaction on repurchase intention, the impact of different...

Every service organisation is concerned about the quality of services for retaining and satisfying their customers. That is service quality is the guiding factor of the future of any service organisation. The current study is undertaken to comprehend the influence of service quality on customer...

The purpose of this study is to investigate how travel storytelling on corporate-based SNS affect tourists' perceived value and their travel experience satisfaction. This study sought to suggest the basics of theory to investigate the characteristics and core components of stories that could...

In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different...

This paper aims to compare the patients’ satisfaction in healthcare services provided by the public and private hospitals in Bangladesh. A sample of 280 patients was selected to collect the primary data through SERVQUAL model to compare the patients’ satisfaction in healthcare services. We...

The subject of the research in this paper was the examination of satisfaction with the internal communication dimensions that have the strongest correlations with job satisfaction, which are: supervisor communication and personal feedback. Therefore, if employees are satisfied with these...

The study proposed to determine the factors influencing user satisfaction with short video social media on the Douyin platform. The objectives of this study were: (1) Explore the satisfaction of current short video social media users. (2) Determine the degree of influence of three independent...