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"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten

Polak, Benjamin; Herrmann, Andreas; Heitmann, Mark; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 7, pp. 783-803

Persistent link: https://www.econbiz.de/10003900808

Customer confusion : wie Produktvielfalt dem Unternehmen schaden kann

Kuester, Sabine; Buys, Sebastian - 2009

Persistent link: https://www.econbiz.de/10003932846

Customer reactions to service separation

Keh, Hean Tat; Pang, Jun - In: Journal of marketing 74 (2010) 2, pp. 55-70

Persistent link: https://www.econbiz.de/10003995122

Marketing für Nachfolgeprodukte und neue Produktgenerationen : eine Analyse aus Kundensicht

Kaetzke, Philomela - 2003

Persistent link: https://www.econbiz.de/10001747367

What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior

Sang, Hui; Xue, Fei; Zhao, Jinling - In: Journal of international consumer marketing 30 (2018) 3, pp. 148-157

Persistent link: https://www.econbiz.de/10011917532

Trust and product as moderators in online shopping behavior : evidence from India

Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50

Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...

Persistent link: https://www.econbiz.de/10013341302

Ist weniger mehr? : Die negativen Wirkungen der Produktvielfalt auf das Nachkaufempfinden

Huber, Frank; Meyer, Frederik; Vollhardt, Kai; … - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003530501

Measurement and analysis of customer loyalty to an electricity distributor, specialties of clusters of loyalty on customer market

Hetesi, Erzsébet - In: Acta oeconomica : periodical of the Hungarian Academy … 59 (2009) 3, pp. 307-330

Persistent link: https://www.econbiz.de/10003883734

The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands

Magnoni, Fanny; Roux, Elyette - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 595-608

Persistent link: https://www.econbiz.de/10009568311

Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

Dussart, Christian - 2010 - 1. ed.

The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of business logics -- Approaches to CVC: the disruption spectrum

Persistent link: https://www.econbiz.de/10008936737

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