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Kundenzufriedenheit
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
Niederlande
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Netherlands
12
Online retailing
12
Online-Handel
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Online-Marketing
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Marketing
11
Marketingtheorie
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10
Marketing theory
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10
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10
Theory
10
Direct marketing
8
Direktmarketing
8
Kundenbindungsprogramm
8
Loyalty program
8
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8
Social web
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8
United States
8
Category Management
7
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English
17
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Verhoef, Peter C.
15
Wiesel, Thorsten
4
Hunneman, Auke
3
Sloot, Laurens M.
3
Haan, Evert de
2
Langerak, Fred
2
Ou, Yi-Chun
2
Alkire, Linda
1
Ball, Joan
1
Benoit, Sabine
1
Bijmolt, H. A.
1
Bolton, Ruth M.
1
Bosma, Joost
1
Bruce, Helen L.
1
Bunk, Abraham P.
1
Buoye, Alexander
1
Bügel, Marnix S.
1
Doorn, Jenny van
1
Dzenkovska, Julija
1
Emrich, Oliver
1
Gensler, Sonja
1
Gijsenberg, Maarten J.
1
Heijnsbroek, Martin
1
Herhausen, Dennis
1
Keiningham, Timothy
1
Kleinlercher, Kristina
1
Lemon, Katherine N.
1
Melero, Iguácel
1
Minnema, Alec
1
Rudolph, Thomas
1
Sesé, F. Javier
1
Valck, Kristine de
1
Verlegh, Peeter W. J.
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Verlegh, Peeter W.J
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Journal of retailing
3
Journal of marketing
2
ERIM report series research in management
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing accountability for marketing and non-marketing outcomes
1
The journal of services marketing
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Universia business review : UBR
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ECONIS (ZBW)
17
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
4
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
5
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
6
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
7
Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003642961
Saved in:
8
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Saved in:
9
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
10
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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