Critical incidents and the impact of satisfaction on customer share
Year of publication: |
2008
|
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Authors: | Doorn, Jenny van ; Verhoef, Peter C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 4, p. 123-142
|
Subject: | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
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