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A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods
Chakraborty, Subhadeep - 2020
The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...
Persistent link: https://www.econbiz.de/10012840416
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The Interplay between Cumulative Customer Satisfaction and Brand Value : Its Effect on Cash Flow, ROI and Tobin's Q
Angulo, Luis Fernando - 2008
. Theoretically speaking, both cumulative customer satisfaction and brand value play a strategic role in marketing. Based on resource … based view, marketing paradigm approach, market-based assets perspective and operational management; we found a theoretical … link between them. The link have been called marketing efficiency, i.e. the ability of firms to maximize both cumulative …
Persistent link: https://www.econbiz.de/10012726365
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The Influence of Manufacturer Attitude, Brand Strength and Profits on Distributors’ Overall Satisfaction : Evidence from Bangladesh
Prosad Saha, Suman - 2017
information for firms in formulating strategies to satisfy its distributors thereby developing long-lasting and profitable …
Persistent link: https://www.econbiz.de/10012945968
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The Effects of Service Quality and Consumer-Brand Value Congruity on Hospitality Brand Loyalty
Rather, Raouf - 2019
This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of upscale hotels. The findings suggest that the customers are...
Persistent link: https://www.econbiz.de/10012865393
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Participating anonymous online student communities and university brand relationship outcomes
Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14
Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...
Persistent link: https://www.econbiz.de/10012649884
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An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria
Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350
This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...
Persistent link: https://www.econbiz.de/10012395271
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455
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Brand experience clustering and depiction of brand satisfaction, brand loyalty and emotional confidence
Rizvi, Wajid H.; Memon, Salman Bashir; Dahri, Abdul Samad - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 111-124
Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation...
Persistent link: https://www.econbiz.de/10012490264
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Mediating Roles of Customer Satisfaction and Customer Trust in Building Brand Loyalty. An Empirical Study in Pakistan
Zia ur Rehman, Dr. Muhammad - 2020
This study explores the area of brand loyalty in Pakistan. The study was exploratory and quantitative in nature. Brand loyalty in Pakistan was studied with predictor's e-loyalty, brand image, self-congruity, and sales promotion with customer satisfaction and customer trust as mediators. The...
Persistent link: https://www.econbiz.de/10012846602
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How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
Susanti, Vonny - 2020
Objective - The purpose of this study is to identify which factor has a stronger influence on customer satisfaction: perceived value or brand association. By understanding the influencer, the seller understands what policies and implications should be addressed to maintain and even enhance...
Persistent link: https://www.econbiz.de/10012847555