How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
Year of publication: |
2020
|
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Authors: | Susanti, Vonny |
Other Persons: | Sumarwan, Ujang (contributor) ; Simanjuntak, Megawati (contributor) ; Yusuf, Eva Z. (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: J. Mgt. Mkt. Review 4 (3) 184–193 (2019) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 23, 2019 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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