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Impact of perceived risks and benefits of social networking sites on behavioral intention of users : mediating role of users' satisfaction
Khan, Mubbsher Munawar; Imran, Kashif; Mahmood, Bilal; … - In: Pakistan economic and social review : incorporating the … 57 (2019) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10013532025
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Baaken, Thomas (ed.); Höft, Uwe (ed.); Kesting, Tobias (ed.) - 2010
Persistent link: https://www.econbiz.de/10014010272
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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Antecedents and consequences of innate willingness to pay for innovations : understanding motivations and consumer preferences of prospective early adopters
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J.; … - In: Technological forecasting & social change : an … 99 (2015), pp. 252-266
Persistent link: https://www.econbiz.de/10011524547
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Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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Attractive quality for requirement assessment during the front-end of innovation
Rejeb, Helmi Ben; Boly, Vincent; Morel-Guimaraes, Laure - In: The TQM journal : the international review of … 23 (2011) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10008938673