Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
Thomas Baaken, Uwe Höft, Tobias Kesting (Hrsg.)
| Year of publication: |
[2010]
|
|---|---|
| Other Persons: | Baaken, Thomas (ed.) ; Höft, Uwe (ed.) ; Kesting, Tobias (ed.) |
| Publisher: |
Lichtenberg (Odw.) : Harland Media |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Marketing | Kundenzufriedenheit | Customer satisfaction | Produktinnovation | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 340 Seiten Illustrationen, Diagramme 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben. - Enthält 17 Beiträge |
| ISBN: | 978-3-938363-42-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010272