The sharing economy, facilitated by technology and social media, has grown rapidly across the world. The sharing economy is still in a fledgling phase, so relatively little research has been carried out on it. By classifying the existing and potential users, the purpose of the study is to...

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...

Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...