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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
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Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
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Online loyalty and its interaction with switching barriers
Mutum, Dilip S.; Ghazali, Ezlika Mohd; Bang, Nguyen; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
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Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011666746