Intro -- List of Figures -- List of Tables -- Acronyms -- A. Foundation -- I. Introduction -- I.1 Motivation -- I.2 Research Agenda -- I.3 Structure of the Dissertation -- I.4 Research Context and Design -- I.5 Contributions -- II. Theoretical Background -- II.1 Widespread Diffusion of Digital,...

Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...