Technology acceptance in the context of digital transformation : studies on how and why people use connected objects
Year of publication: |
2021 ; 1. Auflage
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Authors: | Marz, David |
Publisher: |
Göttingen : Cuvillier Verlag |
Subject: | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence | Technische Innovation | Akzeptanz | Vernetzung | Personalisierung | Verbraucherforschung | Smart Device |
Extent: | 1 Online-Ressource (xix, 237 Seiten) Illustrationen |
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Series: | Göttinger Wirtschaftsinformatik ; Band 108 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, Universität Göttingen, 2021 |
ISBN: | 978-3-7369-6370-2 ; 978-3-7369-7370-1 ; 3-7369-7370-5 |
Classification: | Forschung und Entwicklung ; Marketing ; Neue elektronische Medien |
Source: | ECONIS - Online Catalogue of the ZBW |
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