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Purpose - The purpose of this study is to apply hybrid cluster analysis in classifying PT Pelindo I customers based on the level of customer satisfaction with passenger services of PT Pelindo I. Design/methodology/approach - Hybrid cluster analysis is a combination of hierarchical and...
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investigate their influences on customers satisfaction. Data were collected from 300 customers shopping in lifestyle centers in … Sukhumvit area which has high lifestyle mall density. According to previous studies, factor analysis was employed as an analysis … aesthetic emerged as the most important factor to customers’ emotional response. This finding has implications for lifestyle …
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