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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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1976-2007
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Services marketing quarterly
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Psychological contract breach and customer satisfaction : a study of online shopping
Chang, Hua
;
Zhang, Lingling
- In:
Services marketing quarterly
40
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012179170
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Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan
;
Gould, Stephen J.
;
Song, Lei
;
Chang, Hua
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 464-477
Persistent link: https://www.econbiz.de/10014276921
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3
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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