The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational … elements of brand experience. Although online brand experience lacks physical presence such as a store, it still has the …

consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of … incorporate social media influence. We imply that would enhance the brand experience, then brand attachment, then further affect … brand vocal, loyalty, and satisfaction. We also contend that Digital footprint, Social media intensity, and social media …