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The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …
Persistent link: https://www.econbiz.de/10014536023
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Green brand management : nexus between brand attachment, satisfaction and loyalty of green products
Ratna, Vir Ved; Ojha, Raj Kumar - In: International journal of green economics : IJGE 16 (2022) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10014312174
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Satisfaction and loyalty from shopping mall experience and brand personality
Kim, Ji Wan; Lee, Freddy; Suh, Yong Gu - In: Services marketing quarterly 36 (2015) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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The effect of brand experience on brand love through brand trust, satisfaction, and identification
Kim, Min Suk; Jeong, Gap Yeon - In: Journal of international trade & commerce 15 (2019) 5, pp. 205-225
Persistent link: https://www.econbiz.de/10012546791