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The impact of deceptive advertising of skin-whitening creams on undergraduate female students
Mumtaz, Faiza - In: Perspectives of innovations, economics and business : PIEB 19 (2019) 2, pp. 141-
Persistent link: https://www.econbiz.de/10012098567
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Effect of Service Quality, Promotion, and Consumer Trust on Go-Jek Purchase Decision for Unj College Students
Iqbal Nurdwiratno, Muhammad; Usman, Osly - 2021
-JEK service purchase decisions for UNJ students. This research was conducted using primary data methods. The population of … respondents in this study was 100 students. Data collection was carried out using a questionnaire distributed through Google Forms …
Persistent link: https://www.econbiz.de/10014089622
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Building students' loyalty in private higher education institutions : activities for competitiveness
Gunarto, Muji; Hurriyati, Ratih; Disman; Wibowo, Lili Adi - In: International journal of education economics and development 9 (2018) 4, pp. 394-410
Persistent link: https://www.econbiz.de/10011977821
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Students as protégés : factors that lead to success
Bear, Stephen; Jones, Gwen - In: Journal of management education : a publication of the … 41 (2017) 1, pp. 146-168
Persistent link: https://www.econbiz.de/10011637808
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Investigating antecedents and their consequences of usability in online donations : the case of university students' community services programs
Shatnawi, Tamather; Algharabat, Raed S. - In: International journal of technology, policy and … 18 (2018) 2, pp. 125-154
Persistent link: https://www.econbiz.de/10011885666
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The influence of student-university identification on student's advocacy intentions : the role of student satisfaction and student trust
Abdelmaaboud, Abdelhamid K.; Polo Peña, Ana Isabel; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 197-219
Persistent link: https://www.econbiz.de/10012695058
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Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh; Jasial, Sumeet Singh - In: Journal of marketing for higher education 31 (2021) 2, pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
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Participating anonymous online student communities and university brand relationship outcomes
Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14
anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi …
Persistent link: https://www.econbiz.de/10012649884
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Enhancing university's brand performance during the COVID-19 outbreak : the role of ICT orientation, perceived service quality, trust, and student's satisfaction
Chaudhary, Muhammad Amir; Chaudhary, Naveed Iqbal; Ali, … - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 629-651
data was collected online through 417 structured questionnaires from university students of Pakistan. The data was analyzed …
Persistent link: https://www.econbiz.de/10012292568
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Student loyalty modeling
Aritonang R., Lerbin R. - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10010487163