This research starts with a premise, whether significant difference in perceived service quality (PSQ) exist within demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation and marital status. Web survey has been administered to 308 online...

Today, people are living in the digital environment. Earlier, internet was used as the source for information sharing, but now life is somewhat impossible without it. Everything is linked with the World Wide Web, whether it is business, social interaction or shopping. Moreover, the changed...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...

Purpose – The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested. Design/methodology/approach –...