Jeong, Yunduk; Kim, Suk-Kyu - In: South African journal of business management 50 (2019) 1, pp. 1-11
Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination … of mega sport events as a key antecedent that influences destination image. Objective: This study was undertaken to … transportation infrastructure. Conclusion: It is meaningful to: (1) include event quality in tourism destination image …