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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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Brand
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Kulturelle Identität
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Ahluwalia, Rohini
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Kaikati, Andrew M.
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Brands and brand management : contemporary research perspectives
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
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Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
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