This paper investigates the impact of the COVID-19 pandemic on the adoption and evolution of delivery services in Oman. While the pandemic has presented new opportunities for delivery companies and related apps, there is a lack of research specifically focused on the Omani context. To address...

The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however,...