When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
Year of publication: |
2022
|
---|---|
Authors: | Khan, Shahzad Ahmad ; Shamsi, Ibrahim Rashid Al ; Ghila, Taufiq Hail ; Anjam, Mahwish |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-12
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Luxury brands | consumer luxury brand-related behavior | digital luxury | functional luxury value | individual luxury value | social luxury value |
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