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Purpose – This research seeks to add to the body of research pertaining to animosity by examining the additional roles of anticipated emotions and subjective norms on consumers' purchase intentions regarding foreign products when companies' or governments' actions cause negative repercussions....
Persistent link: https://www.econbiz.de/10014827507
Purpose – The purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive components of country image. Design/methodology/approach – The researchers collected survey data using...
Persistent link: https://www.econbiz.de/10014827537