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~subject:"Ladengestaltung"
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Ladengestaltung
Sales promotion
1,963
Verkaufsförderung
1,963
Consumer behaviour
867
Konsumentenverhalten
863
Preismanagement
321
Pricing strategy
321
Einzelhandel
296
Retail trade
291
Theorie
219
Theory
219
Marketingmanagement
179
Advertising effects
176
Werbewirkung
176
Marketing management
173
Beziehungsmarketing
163
Relationship marketing
163
USA
155
United States
152
Advertising
142
Werbung
142
Merchandising
134
Deutschland
129
Online retailing
128
Online-Handel
128
Brand management
127
Markenführung
127
Germany
125
Online-Marketing
119
Internet marketing
118
Verkauf
117
Marketing
116
Selling
114
Rabatt
106
Rebate
105
Salespeople
97
Verkaufspersonal
97
Store design
85
Low-cost strategy
80
Niedrigpreisstrategie
80
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2
Graue Literatur
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1
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English
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Behe, Bridget K.
3
Czerniachowska, Kateryna
3
Capriello, Antonella
2
Ertekin, Necati
2
Foxall, Gordon R.
2
Ghoniem, Ahmed
2
Hernes, Marcin
2
Herrmann, Andreas
2
Huddleston, Patricia T.
2
Klapper, Daniel
2
Liu, Yunchuan
2
Maddah, Bacel
2
Minahan, Stella
2
Nordfält, Jens
2
Redler, Jörn
2
Riboldazzi, Sabina
2
Spangenberg, Eric R.
2
Valdimar Sigurdsson
2
Abu Karim, Rizuwan
1
Ahlbom, Carl-Philip
1
Ahmed, Mohammed Nazeer
1
Ahmed, Sohel
1
Areni, Charles Scott
1
Babin, Barry J.
1
Ballantine, Paul W.
1
Basu, Rituparna
1
Baun, Dorothea
1
Bellamkonda, Raja Shekhar
1
Bhatta, Pooja
1
Bhukya, Ramulu
1
Bide, Bethan
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bonera, Michelle
1
Botkuljak, Marta
1
Burke, Raymond R.
1
Cai, Fengyan
1
Cant, Michael C.
1
Caruso, William
1
Casakin, Hernan
1
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Forum Berufsbildung
1
John Calmann and King Ltd <London>
1
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Journal of retailing and consumer services
7
Journal of business research : JBR
6
Journal of retailing
5
The international review of retail, distribution and consumer research
4
International journal of retail & distribution management
3
Consumer behavior analysis : (a) rational approach to consumer choice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Opsearch : journal of the Operational Research Society of India
2
Strategic corporate communication in the digital age
2
Asia Pacific journal of marketing and logistics
1
Business history
1
Co-operative college papers
1
Discussion paper
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
European research studies
1
Gadjah Mada international journal of business
1
Global business and finance review
1
Globalization & transition : case studies in economical and socio-political perspectives
1
Grundwissen
1
Handelsforschung
1
International Series in Operations Research & Management Science
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of applied business and economic research
1
International journal of economics and finance
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management, economics and social sciences : IJMESS
1
Journal of Islamic marketing
1
Journal of Islamic marketing : JIMA
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
85
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1
Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna
;
Hernes, Marcin
- In:
European research studies
24
(
2021
)
3
,
pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
Saved in:
2
Determinants of shoppers' checkout behaviour at supermarkets
Miranda, Mario J.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003798090
Saved in:
3
Do the long-run category demand effects of retailer promotions vary across store types?
Günter, Tobias Maria
;
Klapper, Daniel
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10003461561
Saved in:
4
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
5
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
6
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
7
Chinese consumers' perception of hypermarket store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
8
How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
9
Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Saved in:
10
Paying for shelf space : an investigation of
merchandising
allowances in the grocery industry
Rennhoff, Adam
- In:
Journal of agricultural & food industrial organization
6
(
2008
)
1
,
pp. 1-38
Persistent link: https://www.econbiz.de/10009511105
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