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Zum Einfluss von Verkaufsfläche und Standort auf die Einkaufswahrscheinlichkeit

Lademann, Rainer - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 143-162). 2007

Persistent link: https://www.econbiz.de/10003468093

Customer acceptance of a new interactive information terminal in grocery retailing : antecedents and moderators

Zielke, Stephan; Toporowski, Waldemar; Kniza, Björn - In: Advanced technologies management for retailing : …, (pp. 289-305). 2011

Persistent link: https://www.econbiz.de/10009376278

Short and sweet : effects of pop-up stores' ephemerality on store sales

Henkel, Laura; Jahn, Steffen; Toporowski, Waldemar - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169661

Assessing flagship store effectiveness : updating brand experience and its consequences by using the example of two national brands in the fast-moving consumer goods industry

Nierobisch, Tim Nicolas - 2017

This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word-of-mouth advertising, standard and special product sales in the...

Persistent link: https://www.econbiz.de/10011657643