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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
2
The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia
;
Wang, Yinglei
;
Zhang, Jurui
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10014425123
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