Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Xia Liu
| Year of publication: |
2020
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| Authors: | Liu, Xia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 30-39
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| Subject: | Big data | User-generated content | LDA | Sentiment analysis | Machine learning | Künstliche Intelligenz | Artificial intelligence | Big Data | Social Web | Social web | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.02.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212186