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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 224-237
Persistent link: https://www.econbiz.de/10009777134
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