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~subject:"Lateinamerika"
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Lateinamerika
Consumer behaviour
14
Konsumentenverhalten
14
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Advertising effects
4
Attitudes
4
TAM
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Werbewirkung
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Advertising
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Online-Marketing
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Social media
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Social network
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Werbung
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Bank
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Bargeldloser Zahlungsverkehr
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Brand
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Brand management
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Celebrity endorsement
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Celebrity endorsements
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Celebrity-Werbung
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Elderly people
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Electronic payment
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Elektronisches Zahlungsmittel
2
Employee commitment
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Employee identification
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Environmental consciousness
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Arias, Alejandro
1
Bailey, Ainsworth Anthony
1
Bonifield, Carolyn M.
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Escalante, Juan Esteban
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Guevara, Ruben
1
Villegas, Juliana
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Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Social media use by young Latin American consumers : an exploration
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 10-19
Persistent link: https://www.econbiz.de/10011883129
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2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
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