The chapter explores the role of marketing externalities and practices in clusters of three key natural resource-based industries in Chile, a region in Latin America where limited research has been conducted. The influence of regional clusters and networks in the growth of firms has been a key...

This paper examines co-operative marketing strategies among clustered-based firms in the most important wine producing and exporting countries in the ‘new world’. The research examines the development of active inter-firm marketing co-operation undertaken by firms to achieve competitive...

Purpose – This paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks. Design/methodology/approach – The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships....

Purpose – This study aims to focus on how companies operating in international food commodity markets can improve their long-term competitiveness and profitability upon financial pressure. Management can choose between generic strategies of either cost leadership or enhanced value adding by...