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Leadership
Innovation
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Innovation management
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Innovationsmanagement
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New product development
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Produktentwicklung
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Crowdsourcing
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Customer integration
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Kundenintegration
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Social web
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Markenführung
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lead user
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Gerechtigkeit
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Innovation process
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product development
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Bilgram, Volker
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Füller, Johann
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Füller, Johann Rupert
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Hahn, Alexander
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Piller, Frank T.
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
Bilgram, Volker
-
2017
Persistent link: https://www.econbiz.de/10011901790
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"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 12-20
Persistent link: https://www.econbiz.de/10013445120
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