Showing 1 - 10 of 29
"In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite the wealth of research documenting the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with...
Persistent link: https://www.econbiz.de/10011759122
Persistent link: https://www.econbiz.de/10003812717
Persistent link: https://www.econbiz.de/10003957393
Persistent link: https://www.econbiz.de/10003927163
Persistent link: https://www.econbiz.de/10003927248
Persistent link: https://www.econbiz.de/10003934342
Persistent link: https://www.econbiz.de/10009261342
"Leaders are no strangers to challenge. Over the last few years leaders have experienced unprecedented layoffs, dismal sales, dwindling retirement accounts, and the bankruptcy of once-heralded institutions. They've been threatened by sequestration, the possibility of a government shutdown, and...
Persistent link: https://www.econbiz.de/10010378954
"The first true revision of the classic book from the bestselling author of The Leadership Challenge As the world falls deeper into economic downturns and warfare, the question of credibility (how leaders gain and lose it) is more important than ever. Building on their research from The...
Persistent link: https://www.econbiz.de/10009273518
Persistent link: https://www.econbiz.de/10003643195