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How to enhance the success rate of new products in the market

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493

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Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

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Building and leveraging competence exploitation and exploration for firm new product success

Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244

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Fostering new product success through learning competences

Jimenéz-Jimenéz, Daniel; Martínez-Costa, Micaela; … - In: Technology analysis & strategic management 30 (2018) 1, pp. 58-70

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Exploring the pathways of learning from project failure and success in new product development teams

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Orchestrating human-machine designer ensembles during product innovation

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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty

Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …