The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....

In recent years, there has been stellar growth of location-based/enabled social networks in which people can “check-in” to physical venues they are visiting and share with friends. In this article, we hypothesize that the “check-ins” made by friends help users learn the potential payoff...

This paper studies social learning and optimal pricing in the presence of location-based social networks, such as Foursquare. We provide an analytic model to resolve the following questions: (1) What is the optimal pricing strategy in location-based networks? (2) How do different pricing...