Two formulas for success in social media : learning and network effects
Year of publication: |
2015
|
---|---|
Authors: | Qiu, Liangfei ; Tang, Qian ; Whinston, Andrew B. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 32.2015, 4, p. 78-108
|
Subject: | learning | network effects | social contagion | social media | user-generated content | Social Web | Social web | Netzwerkökonomik | Network economics | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Lernende Organisation | Learning organization | Lernprozess | Learning process |
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