Preface -- Perhaps an accident -- Alvarado, sea captain -- Jaime and Pepita, grocers -- Esteban and Manuel, distributors -- The General, Juniper, and Jesse : outsiders -- Acaso una intención (perhaps an intention) -- The moral of our story -- Afterword

This behavioural study examined consumer choices in relation to food sustainability, and was carried out at the Milan Expo 2015 among EXPO visitors, by CentERdata, GFK, and Ecorys. This project examined two aspects related to consumer sustainability: consumer use of sustainability information...