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~subject:"Lebensmitteleinzelhandel"
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Lebensmitteleinzelhandel
Consumer behaviour
50
Konsumentenverhalten
50
Theorie
44
Theory
44
Brand management
32
Markenführung
32
Einzelhandel
31
Retail trade
31
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26
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26
Marketingmanagement
26
Store brand
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23
Internationales Marketing
23
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23
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17
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14
Brand image
14
Food retailing
14
Markenimage
14
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14
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14
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Werbewirkung
13
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Article
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English
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Dekimpe, Marnik G.
10
Gielens, Katrijn
7
Steenkamp, Jan-Benedict E. M.
5
Deleersnyder, Barbara
4
Koll, Oliver
4
Gijsbrechts, Els
3
Cleeren, Kathleen
2
Dekimpe, M. G.
2
Verboven, Frank
2
DeClerck, Sigrid
1
Ewijk, Bernadette J. van
1
Geyskens, Inge
1
Sotgiu, Francesca
1
Steenkamp, Jan‐Benedict EM
1
Ter Braak, Anne
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Erasmus Research Institute of Management
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ERIM report series research in management
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
14
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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2
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
3
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
4
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
5
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
6
Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen
;
Verboven, Frank
;
Dekimpe, Marnik G.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
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7
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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8
Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Gielens, Katrijn
; …
-
2008
Persistent link: https://www.econbiz.de/10003760567
Saved in:
9
How to seize a window of oppurtunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205228
Saved in:
10
How to seize a window of opportunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103772
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