Retailing has today become the new buzzword and a way of life for people in India, with millions of retail outlets sprawling up throughout the length and breadth of the country in different retail formats. Of them, supermarket format has emerged as the most sought after retail format for both...

Supermarket retailers in India admist fierce competition and the only way out is through the attainment of competitive advantage. Strategy is the route to attain competitive advantage that could facilitate firms attain superior performance. The objective of this paper is to develop a conceptual...

Supermarket retailers in India are going through a cut-throat competition. Various innovative strategies are adopted by them to get the competitive advantage.The paper is based on both secondary data from literature as well as empirical data from the field. Constructs and research hypotheses are...

The Supermarket retailers in India are on a rollercoaster ride with competition intensifying in the industry and a plethora of retail strategies making their roads to success even more complicated. In this day and age of increasing retail competition, though competitive advantage seems to be the...