Service Quality : The Cornerstone of Customer-Centric Retail Strategy for Supermarket Retailers in India
Year of publication: |
2021
|
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Authors: | Shenoy, Seema ; Sequeira, A. H. ; Devaraj, K. |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Emerging markets: Theory and practice ejournal CMBO Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 17, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2025463 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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