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~subject:"Lebensversicherung"
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Lebensversicherung
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
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Konsumentenverhalten
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Merchants
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Absatzplanung
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Absatzpolitik
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Brand
2
Brand image
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Brand management
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Einzelhandel
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Entwicklungsgebiet
2
Fallstudiensammlung
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Innovation
2
Markenartikel
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Markenführung
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Markenimage
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Marktforschung
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Theorie
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Theory
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United States
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curriculum design
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Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
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Arbeitsmarkt
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Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
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Betriebswirtschaftslehre
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Rudelius, William
2
Wood, Glenn L.
2
Peterson, Robert A.
1
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The journal of business : B
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
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ECONIS (ZBW)
2
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1
Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
Saved in:
2
Life insurance product innovations
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of risk and insurance : the journal of the …
37
(
1970
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10002715512
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