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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Toward a social fitness perspective on contract design : contract legitimacy and influence strategy
Li, Xiaoling; Ren, Xingyao; Qian, Liping; Su, Chenting - In: Industrial marketing management : the international … 85 (2020), pp. 254-268
Persistent link: https://www.econbiz.de/10012212162
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Consumer responses to corporate environmental actions in China : an environmental legitimacy perspective
Li, Jianxin; He, Hao; Liu, Hongshen; Su, Chenting - In: Journal of business ethics : JOBE 143 (2017) 3, pp. 589-602
Persistent link: https://www.econbiz.de/10011755233