Misra, Sanjog - In: Handbook of the economics of marketing : Volume 1, (pp. 441-496). 2019
About 10% of the US labor force is employed in selling related occupations and the expenditures on selling activities total close to 5% of the US GDP. Without question, selling occupies a prominent role in our economy. This chapter offers a discussion on the construct of selling, its role in...
