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~subject:"Leistungsbündel"
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The denomination effect
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Leistungsbündel
Consumer behaviour
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Perception
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Preisdifferenzierung
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Price discrimination
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Psychology
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USA
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United States
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Charges
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Consumer behavior
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Garantie
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Gebühr
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Partitioned prices
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Srivastava, Joydeep
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Chakravarti, Dipankar
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Kim, Tom Joonhwan
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
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Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
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