Terho, Harri; Kairisto-Mertanen, Liisa; Bellenger, Danny; … - In: Journal of business market management : JBM 6 (2013) 2, pp. 70-90
Over the last two decades studies have demonstrated the importance of goal orientations in the context of selling and established a body of the main antecedents and outcomes. A closer look at the empirical findings reveals that the relationship between goal orientations and performance remains...
