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The sales velocity effect on retailing
Ho, Edward; Kowatsch, Tobias; Ilic, Alexander - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
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Online impulsive buying in social commerce : a mixed-methods research
Xu, Haiqin; Gong, Xiang; Yan, Ruihe - In: Information & management : the international journal of … 61 (2024) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10015080382
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How social learning drives customer engagement in short video commerce : an attitude transfer perspective
He, Dandan; Yao, Zhong; Teo, Thompson Sian Hin; Ma, Yuanhong - In: Information & management : the international journal of … 61 (2024) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10015081354
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Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Hu, Nan; Dow, Kevin E.; Chong, Alain Yee Loong; Liu, Ling - In: Big data analytics in operations and supply chain management, (pp. 213-234). 2018
Persistent link: https://www.econbiz.de/10011965410
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How consumers perceive authenticity in restaurants : a study of online reviews
Le, Truc H.; Arcodia, Charles; Novais, Margarida Abreu; … - In: International journal of hospitality management 100 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013266161
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When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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To glance or to peruse : observational and active learning from peer consumers
Huang, Jin - 2017
Persistent link: https://www.econbiz.de/10011760860
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Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon; Krey, Nina; McLean, Graeme J. - In: Psychology & marketing 40 (2023) 8, pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
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Engineering Social Learning : Information Design of Time-Locked Sales Campaigns for Online Platforms
Küçükgül, Can - 2019
Online platforms offer time-locked sales campaigns, whereby third-party vendors sell their products at a fixed price for a pre-specified length of time. To alleviate customers' uncertainty about a product's value, platforms often display to upcoming customers some information about previous...
Persistent link: https://www.econbiz.de/10012858687
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Designing a talents training model for cross-border e-commerce : a mixed approach of problem-based learning with social media
Cheng, Xusen; Su, Linlin; Zarifis, Alex - In: Electronic commerce research 19 (2019) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10012126601