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How to enhance the success rate of new products in the market

Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International journal of business innovation and … 24 (2021) 4, pp. 478-493

Persistent link: https://www.econbiz.de/10012507255

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

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Balancing on the creative highwire : forecasting the success of novel ideas in organizations

Berg, Justin M. - In: Administrative science quarterly : ASQ ; dedicated to … 61 (2016) 3, pp. 433-468

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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors

Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116

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Asymmetric association of resources : conditions under which the separation and integration of idea generation and implementation support product innovation

Blank, Tali Hadasa; Naveh, Eitan - In: IEEE transactions on engineering management : EM 68 (2021) 4, pp. 1042-1054

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Building and leveraging competence exploitation and exploration for firm new product success

Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244

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Fostering new product success through learning competences

Jimenéz-Jimenéz, Daniel; Martínez-Costa, Micaela; … - In: Technology analysis & strategic management 30 (2018) 1, pp. 58-70

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Exploring the pathways of learning from project failure and success in new product development teams

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Orchestrating human-machine designer ensembles during product innovation

Recker, Jan; Briel, Frederik von; Yu, Yŏng-jin; … - In: California management review 65 (2023) 3, pp. 27-47

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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty

Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter … 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation …This book focuses on the process of commercialisation and innovation management in small firms. Although …

Persistent link: https://www.econbiz.de/10013270851

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